The Nordics

Key facts about the Nordics: 21 million total population 6 different countries 6 different languages 5 different currencies 6 different cultures 2 countries not in the EU

With only 4 cities over 1 mio. citizens and the 6th largest city having under 350t citizens, the Nordics has a relative small population spread over a large area - with the length of Norway (1.752km/1,098mi) as an example - with long distances between cities. All the above facts adds to the complexity of doing business in the Nordics. On the other hand the Nordic market is also know for it’s consumers high buying power and a well developed retail business structure. With the right approach and business plan the Nordic market can be a profitable one.